The maple leaf is one of Canada’s primary symbols. Toronto did not pioneer its use – credit that to Quebec in the 1830s and Toronto has never had exclusive hold over its use. But since the 1840s, the city’s size and influence has enabled Toronto to co-opt it as a local emblem and promote it across the country and the globe.
Toronto’s use of the maple leaf has been pervasive and persistent. It is found in all walks of life, in official marks, commercial branding, high art, kitsch, and craft expressions. Its widespread use – be it serious or light-hearted, showy or restrained – underscores its importance in shaping local and national identity.
Toronto’s engagement with the maple leaf has been both commonplace and extraordinary. Use of the leaf here has echoed similar Canadian applications, such as on commercial products. But Torontonians have also been innovators in developing the symbol, contributing to national projects which have carried the maple leaf brand far beyond the city.
- Author: Wayne Reeves
- Paperback: 84 pages
- Dimensions: 15.3 x 0.6 x 15.3 cm
- Publisher: City of Toronto (2017)